Build
Production software, from a first conversation to the database, interface and deployment.
Available for the right work
Islamabad, Pakistan · Building across disciplines
I make things
work — and mean
something.
I'm Usman Zubair: mechanical engineer turned product builder, designer, photographer, filmmaker, traveler and volunteer. The common thread is curiosity — followed all the way to a finished thing.
One life,
many tools.
01 / The whole person
I've never been very good at being just one thing.
A camera taught me to notice. Engineering taught me to test. Travel taught me to adapt. Code gave me the leverage to turn all three into products people use.
I began with machines, CAD/CAM and finite-element thinking. I moved through graphic design, film and photography, then into websites and full-stack software. Today I build with Rust, Go, React, Svelte, PostgreSQL and AI as a daily collaborator — without losing the eye, the empathy or the hands-on instinct that came first.
Design
Interfaces, brands and visual systems shaped by a decade behind the camera.
Engineer
Mechanical training, CAD/CAM and FEA thinking: constraints first, details matter.
Witness
Stories and images that preserve people, place, culture and work that matters.
3production platforms
built and run
built and run
20+client websites
delivered
delivered
5countries explored
beyond Pakistan
beyond Pakistan
10+years making
visual stories
visual stories
02 / Products in the real world
Not concepts.
Working systems.
Three businesses I scoped, designed, engineered, shipped and still run. Each started with a real frustration; each now serves real people.
01
Commerce / live
Merchora
A multi-tenant e-commerce platform made for Pakistan and the markets the big platforms overlook. Merchants get a real storefront; I built everything behind it.
Rust · PostgreSQL · Astro · CloudflareVisit product ↗02
Hospitality / live
Baam Crest
Hotel software for places where the internet gives up. Rooms, restaurant and sales keep working offline, then find their way back to the cloud.
Rust · Tauri · React · SQLiteVisit product ↗03
Photography / live
The Gallery Pro
A complete working home for photographers: client galleries, album proofing, CRM, billing and a licensed desktop album designer.
Go · SvelteKit · PostgreSQL · TauriVisit product ↗03 / Evolution, not reinvention
Every chapter
left me a tool.
Mechanical engineering
B.Sc. (Hons), BZU. CAD/CAM, FEA, systems and the discipline of making ideas survive physics.
Images that move
Photography, film, Adobe Creative Suite and 3D. Finalist at Nikon Film Festival Pakistan and the 60-Second International Film Festival.
Design into code
Twenty-plus sites for hospitals, schools, resorts, nonprofits and stores — often translating fuzzy needs for non-technical people.
AI-native product building
Three end-to-end platforms, built with AI in the daily loop across architecture, implementation, review and debugging.
RustGoPostgreSQLReactSvelteTauriAstroPHPPythonDockerFigmaAdobe CC
04 / Field notes
The road is
part of the work.
I've traveled through Nepal, Egypt, Iran, the UAE and Saudi Arabia; trekked into the mountains; and crossed Pakistan by motorcycle with a camera close by. I collect fewer landmarks than ways of seeing.
05 / Work with consequence
Skill matters most when it serves someone.
At Jabir Bin Hayyan Trust, I travel to underserved communities to document people and programmes with dignity — and I built the organisation's website too.
Social impact is not a separate portfolio category for me. It is present in the schools, hospital and nonprofit work I take on; in software made for overlooked markets; and in the way I listen before I build.
Visit Jabir Bin Hayyan Trust ↗